The “It Happens on PS5” campaign captures the unexpected and unforgettable moments that PS5 has to offer – PlayStation.Blog

We’re approaching the five-year anniversary of the launch of the PS5 console, and it’s amazing to see how many incredible experiences PS5 is bringing to players everywhere – and there are still many more adventures to come. Over the past five years, our players have shared reactions of awe, delight and surprise at the incredible moments they witnessed while playing PS5. That’s the inspiration for our new ad campaign – we capture the spirit of the moments when the most unexpected and unforgettable experiences happen on PS5.

The ad campaign launching today will feature three different stories:

The Biggest Jump Stunt Ever

Unexpected Catch

Everyday Problems with Extraordinary Vehicles

In addition to advertising spots, we also bring some of these unexpected moments into the real world, physically. From November to December, players may encounter several themes inspired by the campaign in various locations around the world – such as UFOs landing in Australia, Spain & Germany or mysterious creatures discovered in Mexico, Italy & England.

We look forward to more reactions and amazing moments our fans share online with the world. There are many more amazing journeys to come as is often the case on PS5!

Learn more about the new “It’s Happening on PS5” campaign on the SIE Blog.